Equilibrium

2025Archive

May 02

Opinion: How Tiktok and Gen-Z Women made Poppi a Billion-Dollar Brand

Posted in Articles, Entertainment, Op-ed       Comments Off on Opinion: How Tiktok and Gen-Z Women made Poppi a Billion-Dollar Brand

By Alina Lee Embed from Getty Images In March 2025, Poppi made headlines with a $1.95 billion acquisition by PepsiCo that caught the attention of investors and media alike. The prebiotic soda brand, founded by Allison Ellsworth, began in 2018 as “Mother Beverage” — a homemade apple cider vinegar drink sold at farmers markets before […]

Read the rest of this entry »

May 02

Mental Accounting: How Your Mind Tricks You Into Spending

Posted in Articles, Behavioral Economics       Comments Off on Mental Accounting: How Your Mind Tricks You Into Spending

By Alex Yang Imagine receiving $100 for your birthday. How would you decide to use it? Would you splurge on an extravagant meal, deposit it into a savings account, or put it towards monthly expenses? Behavioral economics suggests that you’re more likely to spend this money impulsively compared to money you earn through your salary. […]

Read the rest of this entry »

May 02

Trump and the Green Economy: Economic Consequences of Climate Deregulation

Posted in Articles, Domestic Economics, Environmental Economics, Political Economics       Comments Off on Trump and the Green Economy: Economic Consequences of Climate Deregulation

By Ghazal Ismandar Donald Trump’s return to the presidency marks a turning point for U.S. climate and energy policy — one defined by sweeping deregulation, fossil fuel revival, and a deliberate unraveling of the clean energy agenda. With his administration rapidly dismantling key initiatives from the Biden era, the future of America’s green economy — […]

Read the rest of this entry »

May 02

CPEC 2.0: The Geoeconomic Implications

Posted in Articles, International Economics       Comments Off on CPEC 2.0: The Geoeconomic Implications

By Nathan Balis The China-Pakistan Economic Corridor (CPEC) — the $62 billion flagship project of China’s Belt and Road Initiative (BRI) — entered its second phase late last year, dubbed CPEC 2.0. Designed to connect Pakistan’s Gwadar and Karachi ports to China’s Xinjiang Uyghur Autonomous Region, CPEC has been one of Beijing’s most ambitious geoeconomic […]

Read the rest of this entry »

Apr 03

The Illusion of Value in Cryptocurrencies

Posted in Articles, Domestic Economics, Science and Technology       Comments Off on The Illusion of Value in Cryptocurrencies

By Owen Miller On Jan. 17, 2025, three days before Inauguration Day, U.S. President Donald Trump released a cryptocurrency called the Trump meme coin, which trades under the ticker symbol $TRUMP. Within two days, its market capitalization soared to $15 billion, making the coin more valuable than companies such as Dollar Tree, Logitech, and Moderna.  […]

Read the rest of this entry »